MESA HEADPHONE PACKAGING
Rebranding and repackaging were the focus with this project. The challenge was to take existing ear buds and package them sustainably. Sustainable meant that we had to avoid adhesives and plastic, leaving us chipboard as our only material. This poses several challenges. Along with the packaging we were to also give a makeover to the brand or create a new one. The headphones here were Audiology brand, which was kept but the sub brand was changed to 'Mesa' since they have a Southwestern pattern style, which is the selling point of these since they are pretty cheap. Some considerations throughout this process were to use the least amount of material possible while maintaining a sturdy package, using tabs instead of adhesives, thinking about how the boxes would fit together during shipping, thinking about how they would be displayed in a store, and considering the amount of ink we used.
